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avatar for Vicki Dobbs Beck

Vicki Dobbs Beck

ILMxLAB
VP, Immersive Content Innovation & Executive in Charge
San Francisco, CA
Vicki Dobbs Beck has more than 30 years of broad-based management experience in the
entertainment industry. Variety named her a “Digital Innovator to Watch in 2020”, and in 2019,
the Advanced Imaging Society recognized Vicki with a Distinguished Leadership Award for being
a significant “entertainment industry growth catalyst.” Currently, Vicki is VP, Immersive Content
for Lucasfilm and has overall responsibility for ILMxLAB, the award-winning division launched in
2015 to pioneer in the field of immersive storytelling. ILMxLAB wants to make it possible for
people to ‘Step Inside Our Stories’ in ways never before possible. Using technologies like virtual
and augmented reality, ILMxLAB aspires to create connected experiences that transform places,
spaces and our daily lives as we transition from story-telling to story-living.

Vicki is a member of the Television Academy; the Producers Guild of America; and a BAFTA
Associate Member. She is also Chairman of AIXR’s Advisory Group and an Advisory Board
member for the Los Angeles-based Infinity Festival.

Vicki received her MBA from Stanford University's Graduate School of Business where she also
completed her undergraduate studies, earning a BA with distinction in International Relations.