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avatar for Mike Gamaroff

Mike Gamaroff

Varius Solutions
Chief Digital Officer
Greater Los Angeles Area
Specialist in emerging and converging media landscape, with a focus on IoT, mobile and social media.Since 1999, I have worked for leading digital marketing agencies in a wide mix of disciplines such as creative direction, programmatic buying implementation, data logic and software design. After the acquisition of my independent Facebook Marketing Partner social and mobile technology agency by advertising giant WPP, I took my experience of bridging the physical and digital media to the largest buyer of out-of-home media in the world, Kinetic Worldwide. There I helped establish a new concept in the company, Kinetic Active, that specializes in the converging media worlds of digital, social and mobile - and where I served as head of innovation 2 years.In June 2016 I moved even closer to my natural tech affinity by joining emerging ad-tech powerhouse, SITO Mobile as SVP of Channel Strategy. Here I focused on mobile location data technology and worked with large international brands to discover new ways to reach and impact their audience using geospatial behavioral big data. In September 2018, I brought my experience in brand engagement, data and media technology to an innovative tech startup called Varius Solutions where I now head Product Positioning, product marketing and creative implementation of blockchain solutions for brand and enterprise business applications. Having been immersed deeply in many spheres of the media world, - in companies big, small and self-started - both in emerging digital and traditional channels, I can comfortably claim a wealth of unique insights that is always solidly backed with proven revenue-generating thrust.

My Speakers Sessions

Friday, November 2
 

11:00am PDT