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avatar for Beth Braen

Beth Braen

Braen + Co.
Innovative Marketing Executive
Possessing a versatile blend of skills and expertise, Braen’s background offers deep roots in the Hollywood and global entertainment and media communities. Known as a forward-thinking, passionate and innovative senior marketing executive her experience is anchored by two decades as SVP Marketing with NATPE, the leading non-profit association for the digital video content industry. As a key member of an executive team reporting to the president and CEO, she utilizes the art of trans-media storytelling to build and drive comprehensive integrated external marketing and communications strategies. Furthermore, Braen successfully leverages social media, advertising, collateral materials,research, video and web content to develop targeted campaigns that engage diverse audiences.
Currently, Beth has been managing the Marketing and Events Division for TheWrap, the premier online source for news on Hollywood. In just one year she has grown the department by 30% to more than 70 events including conferences, screenings and film festival participation. She is a member of the team that launched the WrapWomen initiative that will support a foundation devoted to assisting women and girls as well as producing the Power Women Summit for 1,000 influential women from around the U.S. who are working together with the goal of 50-50 gender equity by 2020 for the media and entertainment industry.
Braen thrives in a fast-paced, multiple-project environment and understands the importance of designing marketing programs that support sales goals including lead generation, client retention and revenue growth. She is successful at cultivating top-tier press and key stakeholders, communicating with clarity and vision and incisive and thoughtful decision making.
As a well-respected leader, she has built and guided teams across various projects with productive and practical oversight of budgeting and resource allocation, rigorous attention to detail, articulate written and spoken communication and respect for a diversity of ideas and viewpoints. Her style is collaborative and inspirational, providing the tools and motivation to empower individuals and teams to achieve real and tangible success.