avatar for Bailey Rosser

Bailey Rosser

Vertical Networks
Director of Audience Development
Venice, CA
Bailey Rosser, Director of Audience Development and Head of Content, Vertical Networks

Bailey Rosser is the Director of Audience Development and Head of Content at Vertical Networks, the world’s leading mobile-first content studio that produces daily editorial and video properties driven by real-time insights.

In her role, Rosser translates the audience insights gathered from Vertical’s original Snapchat channel, Brother, into creative strategy to enhance mobile viewing experiences. Through this data-driven approach, Rosser has launched three new Snapchat channels and seven additional Snapchat shows for Vertical Networks.

Prior to Vertical Networks, Rosser was the Vice President of Content Strategy and Audience Development at Ripple Entertainment, a company that builds media brands for niche communities. Rosser also served as an Audience Development Strategist at YouTube and held several positions at Google.

Rosser has a B.A. in Screen Arts and Culture from the University of Michigan.

My Speakers Sessions

Friday, November 2

2:40pm PDT