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avatar for Jeffrey Abramson

Jeffrey Abramson

Consultant (former Meta, Discovery, Gen Art)
Creative Strategist (Business, Marketing, Content & Partnerships)
Echo Park, California
I specialize in innovative creative concepts and tools, and leading special operations teams through uncharted execution.

I am a creative business leader with more than 20 years of experience working at the intersection of storytelling, events, technology and communities; creating multi-platform experiential, content and culturally forward entertainment and marketing / partner programs.

Prior to leading partnerships go to market strategies for virtual events and audio products at Meta, I was Head of Immersive Content at Discovery Inc. Previously, I have worked with dozens of the most popular and pioneering Fortune 500 companies on innovative products and campaigns including Acura, American Express, Canon, Delta Air Lines, Google and Starbucks. I rose to become Co-President of member-supported arts org turned experiential marketing firm Gen Art, where I created some of the very first branded content and experiential activations for tastemaker audiences. I also served as the Executive Director of the annual Gen Art Film Festival for over a decade. I began my career at Miramax Films and in trend research for the L Report and The Intelligence Group.

I am an experienced and enthusiastic ideator, team leader, relationship manager and producer of pop-up programs at, and ongoing partnerships with, the likes of Art Basel, Sundance, SXSW and VidCon. My programs have had deep industry, creative class and consumer engagement in arts and culture and I am am a strong evangelist for emerging creators, technology and meaningful and cultural trends.

Areas of expertise include:
· Business Strategy & Operations / Budgeting
· Strategic Partnerships / Account, Client Management
· Ideator & Creative Project Management (develop & produce creative revenue-driving programs)
· Integrated Marketing and Brand Strategy
· Experiential Strategy / Event Execution (soup to nuts)
· Immersive Media Strategy & Dev (XR / AR / VR/ AI)
· Event Programming and Multi-Platform Content Curation and Creation
· Trend, Technology and Talent Scout / Innovation Strategy
· Community and Fan Strategy & Development / UX
· Research (Strategy, Recruiting, Moderation and Analysis)
· Special Projects Lead

SECTORS: Audio, XR, Experiential, Events, Community, Brand Strategy & Marketing, Multi-Platform Content, Omni-Channel Marketing, Media Technology, Independent Film
Thursday, November 1
 

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Friday, November 2
 

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Saturday, November 3
 

2:45pm PDT

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Sunday, November 4
 

3:00pm PST