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Friday, November 2 • 3:10pm - 3:55pm
A PANEL DISCUSSION: The Power Of Live - Driving Fans and Engagement in a New Era

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Live Streaming is quickly becoming one of the most genuine ways to connect with an audience. It creates opportunities to personalize content, to create dialogue with your viewers and to immediately share information about an event, a product or service. And just as there are now many live platforms to utilize there are also many different live strategies to apply.  We’ll dive deep into the new opportunities with a variety of players in the industry who are leading the way.

Moderators
avatar for Steve Koenig

Steve Koenig

VP, Research at Consumer Technology Association, Consumer Technology Association
Steve Koenig is VP, Research at the Consumer Technology Association (CTA)™ the U.S. trade association representing more than 2,200 consumer technology companies and which owns and produces CES® – The Global Stage for Innovation.He leads CTA’s industry research including consumer... Read More →

Speakers
avatar for Marcus Peterzell

Marcus Peterzell

EVP Entertainment, Ketchum
Marcus is a seasoned veteran in the entertainment marketing business whose skills and relationships have been invaluable to companies looking to market their brands through high profile entertainment partnerships. Marcus is Ketchum’s EVP of Entertainment and Head of Ketchum’s... Read More →
avatar for Phil Ranta

Phil Ranta

Head of Creators, Mobcrush
Phil is a pioneer of the digital media revolution, working as a pre-YouTube professional web video producer in 2005, video content app creator before the smartphone revolution in 2007, and as the Head of Creators at Mobcrush, a technology and entertainment company at the epicenter... Read More →
avatar for Marc Scarpa

Marc Scarpa

Founder, Simplynew
Marc Scarpa is a veteran Director and Executive Producer of live participatory media. His most recent credits include The Allstate Fan Fest with Imagine Dragons, the Covered California Campaign, a 12-hour live participatory broadcast to raise awareness for the Affordable Care Act... Read More →
avatar for Bernie Su

Bernie Su

Interactive Showrunner, 96 Next
Bernie Su is a two-time Primetime Emmy award-winning interactive storyteller, creator, and showrunner. He is currently the showrunner of Artificial, the first live audience-interactive science fiction series to debut on Twitch. His previous works include The Lizzie Bennet Diaries... Read More →


Friday November 2, 2018 3:10pm - 3:55pm
The Paley Center For Media 465 N. Beverly Drive Beverly Hills, CA 90210

Attendees (19)