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Bettina Sherick

20th Century Fox
Consumer Insights and Innovation
Greater Los Angeles Area
Bettina Sherick is the SVP, Consumer Insights and Innovation in the Data Strategy group at 20th Century Fox, where she collaborates with a team of data strategists and scientists to find breakthrough ways to identify and engage movie-goers. Prior to this role, Ms. Sherick ran international digital marketing for 20th Century Fox International for 14 years, her last role as SVP of Strategic Digital Marketing, where she led cross-functional virtual teams globally to produce ground-breaking, award-winning digital campaigns for Fox theatrical film releases leveraging new technologies. Sherick has presented to audiences around the world about entertainment digital marketing, and authored a chapter on digital history in the book "Digital State: How the Internet is Changing Everything".